I recently learned about Tall Man lettering.
Not to be confused with Mad Men
I had been annoyed by the ugliness (the typography snob inside) of drug names like acetAZOLAMIDE instead of acetazolamide. Now I know why the words benefit from being homely.
- Aiming for patient safety.
- Helps distinguish drugs that otherwise have similar-looking names.
http://www.fda.gov/cder/drug/MedErrors/nameDiff.htm | Tall Man Lettering of Drugs