I recently learned about Tall Man lettering.

acetAZOLAMIDE.png

Not to be confused with Mad Men

MadMEN.png

I had been annoyed by the ugliness (the typography snob inside) of drug names like acetAZOLAMIDE instead of acetazolamide. Now I know why the words benefit from being homely.

  • Aiming for patient safety.
  • Helps distinguish drugs that otherwise have similar-looking names.
    • acetAMINPHEN
    • acetAZOLAMIDE

http://www.fda.gov/cder/drug/MedErrors/nameDiff.htmTall Man Lettering of Drugs

Posted
AuthorJeff Belden MD
Categoriesusability